expert communicators
SHPS consumer communications utilize classic consumer marketing, social psychology and behavior modifications techniques to build program awareness, generate interest and increase participation in your organization’s offerings. This ultimately leads to changing behaviors – the foundation for driving consumerism in any organization.

We offer standard communications that have proven effective for many of our partners. And if your organization requires custom communications, our full-service solution also includes strategic consulting, planning and research, communication audits, creative concept development and project management. We have all of the resources and creative talent needed to see a communication project through – from our imagination to your members’ hands.

open dialogue
Consumer-driven healthcare requires a different approach to member communication. Talking “at” populations is no longer acceptable. Your organization must talk “with” individual consumers. Your customers expect you to communicate with each member clearly and more frequently, on topics as varied as benefit plan choices to smoking cessation programs – because their consumer-driven strategies demand it. The stakes are high, but SHPS consumer communications has the expertise and techniques to ensure that you succeed.

judged by what you say – and how you say it
SHPS understands today’s healthcare consumers and the means to effectively communicate with them. Our strategic, integrated consumer communications create an open dialogue, clearly explain complex health-related subjects and enable successful (and sustainable) behavior change. And there’s the added benefit of building relationships with members – helping to ensure their commitment to your organization. The result is greater member satisfaction and trust; increased participation in your health and benefit offerings; and lower healthcare costs for you, your customers – and your members.

SHPS consumer communications offers its partners:

• speed-to-market. We manage our partners’ campaigns from creation through delivery – whether it’s a single mailing or a multi-year initiative. With our experience in marketing SHPS’ wide array of health and benefit products, we can produce high-impact communications for any need.
  
  
• creative and marketing professionals. Our expert team includes specialists in all facets of consumer healthcare marketing communications. We’re dedicated to developing strong, collaborative and consultative relationships with our partners.
  
  
• paths to behavioral change. Consumer-driven healthcare relies on behavioral change for success. SHPS applies psychological techniques to promote and sustain such change – making your organization’s offerings more attractive.
  
  
• custom, consumer-friendly materials. We create personalized, compelling communications – from messaging to layout and graphic design – that can be targeted to different demographics.
  
  
• in-house fulfillment capabilities. SHPS fulfillment and distribution can handle print-on-demand, digital color, kitting and mailing – providing a turnkey solution for our partners’ communication needs.