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SHPS’ framework for a successful healthcare consumerism strategy
Healthcare consumerism has evolved far beyond simple plan design. A successful program must take an integrated, strategic approach that incorporates financial motivation, behavioral change, administrative support, consumer advocacy and carrier management.
To make healthcare consumerism work, SHPS believes a comprehensive program must:
- Address your entire workforce, regardless of income or health status;
- Contain aspects of consumerism in all plan options;
- Foster a sense of personal responsibility for the consumption and cost of health benefits;
- Focus on strategies that influence behavioral change;
- Rapidly identify individual health risks with lab testing and real-time pharmacy data;
- Deploy condition management programs to ensure chronically ill consumers comply with evidence-based medical guidelines;
- Provide wellness programs to teach and encourage healthy habits, while preventing future health issues;
- Offer information, decision-support tools and incentives to change behavior;
- Provide healthcare provider price and quality information directly to the consumer;
- Integrate all programs that touch consumers, from enrollment to care management to spending decisions to retirement planning;
- Include health networks with customized solutions for your population’s health profile;
- Monitor health networks for performance and swap out poor performers; and
- Link metrics to bottom-line financial and health outcomes, assessing the contribution of all program elements to the outcomes.
A successful healthcare consumerism program can reduce the annual incremental increase of total healthcare costs by 65 to 75 percent. In other words, best practice companies are achieving 2 or 3 percent increases in healthcare cost annually, consistent with inflation, compared to 9 percent increases across all employers.
To attain outcomes similar to those employers using consumerism best practices, you should establish a program that follows a framework similar to the one outlined below.
|
Estimated Impact |
| Element |
Solution |
Behavioral |
Financial |
|
Health Plan Design & Individual Ownership |
Spending Accounts
|
- Creates a sense of personal responsibility through increased awareness of the cost of health services
- Encourages well-informed spending decisions
|
10-15% decrease in average health trend |
|
Behavioral Change |
- Disease Management
- Case Management
- Utilization Management
- Wellness Programs
- Incentives
- Communications
|
- Promote greater participation in wellness programs and compliance with evidence-based medical guidelines
- Results in improved health status and appropriate use of health benefits, which ultimately reduces healthcare costs
|
30% decrease in average health trend |
|
Information Transparency |
- Health Portal
- Decision Support Tools
|
- Delivers meaningful price and quality information to support well-informed decisions regarding personal health
- Provides a feedback loop to monitor spending account balances, incentives and progress in health and wellness programs
|
5 - 10% decrease in average health trend |
|
Consumer Advocacy |
Web and Telephonic Support Centers
- Clinical
- Administrative
- Financial
|
- Enables employees and their families to navigate the healthcare system
- Provides personal assistance needed to select providers, evaluate treatments, medications and understand medical bills
|
10% decrease in average health trend |
|
Benefits Administration |
- Eligibility & Enrollment
- COBRA / HIPAA
- Individual Billing
- Carrier Management
|
- Manages the employee life cycle from enrollment to retirement or termination
- Provides employees cost control through effective data management and program metrics
|
10% decrease in average health trend |
For more information on SHPS’ Framework for Healthcare Consumerism, we encourage you to sign up to receive the complete white paper. Pre-register now.
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