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SHPS’ framework for a successful healthcare consumerism strategy

Healthcare consumerism has evolved far beyond simple plan design. A successful program must take an integrated, strategic approach that incorporates financial motivation, behavioral change, administrative support, consumer advocacy and carrier management.

To make healthcare consumerism work, SHPS believes a comprehensive program must:

  • Address your entire workforce, regardless of income or health status;
  • Contain aspects of consumerism in all plan options;
  • Foster a sense of personal responsibility for the consumption and cost of health benefits;
  • Focus on strategies that influence behavioral change;
  • Rapidly identify individual health risks with lab testing and real-time pharmacy data;
  • Deploy condition management programs to ensure chronically ill consumers comply with evidence-based medical guidelines;
  • Provide wellness programs to teach and encourage healthy habits, while preventing future health issues;
  • Offer information, decision-support tools and incentives to change behavior;
  • Provide healthcare provider price and quality information directly to the consumer;
  • Integrate all programs that touch consumers, from enrollment to care management to spending decisions to retirement planning;
  • Include health networks with customized solutions for your population’s health profile;
  • Monitor health networks for performance and swap out poor performers; and
  • Link metrics to bottom-line financial and health outcomes, assessing the contribution of all program elements to the outcomes.

A successful healthcare consumerism program can reduce the annual incremental increase of total healthcare costs by 65 to 75 percent. In other words, best practice companies are achieving 2 or 3 percent increases in healthcare cost annually, consistent with inflation, compared to 9 percent increases across all employers.

To attain outcomes similar to those employers using consumerism best practices, you should establish a program that follows a framework similar to the one outlined below.

Estimated Impact
Element Solution Behavioral Financial
Health Plan Design & Individual Ownership Spending Accounts
  • FSAs
  • HRAs
  • HSAs
  • Creates a sense of personal responsibility through increased awareness of the cost of health services
  • Encourages well-informed spending decisions
10-15% decrease in average health trend
Behavioral Change
  • Disease Management
  • Case Management
  • Utilization Management
  • Wellness Programs
  • Incentives
  • Communications
  • Promote greater participation in wellness programs and compliance with evidence-based medical guidelines
  • Results in improved health status and appropriate use of health benefits, which ultimately reduces healthcare costs
30% decrease in average health trend
Information Transparency
  • Health Portal
  • Decision Support Tools
  • Delivers meaningful price and quality information to support well-informed decisions regarding personal health
  • Provides a feedback loop to monitor spending account balances, incentives and progress in health and wellness programs
5 - 10% decrease in average health trend
Consumer Advocacy Web and Telephonic Support Centers
  • Clinical
  • Administrative
  • Financial
  • Enables employees and their families to navigate the healthcare system
  • Provides personal assistance needed to select providers, evaluate treatments, medications and understand medical bills
10% decrease in average health trend
Benefits Administration
  • Eligibility & Enrollment
  • COBRA / HIPAA
  • Individual Billing
  • Carrier Management
  • Manages the employee life cycle from enrollment to retirement or termination
  • Provides employees cost control through effective data management and program metrics
10% decrease in average health trend

For more information on SHPS’ Framework for Healthcare Consumerism, we encourage you to sign up to receive the complete white paper. Pre-register now.

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