Louisville, Ky. (April 19, 2007) SHPS, a leading provider of health advocacy and health benefit solutions, announced today that its executive vice president of channel solutions, Jeff Rosenblum, is presenting at the Penjerdel Employee Benefits and Compensation Associations (PEBA) 25th annual forum held today in Philadelphia.

Rosenblums presentation, entitled Making Consumerism Work, will investigate how one of the biggest trends affecting healthcare today consumerism is changing the face of the healthcare and benefits market. He will discuss the evolution of healthcare consumerism and how companies can develop and implement effective healthcare consumerism strategies.

Participants attending the event at 8:45 a.m. will receive a complimentary copy of SHPS publication Making Consumerism Work: A Practical Guide for Transforming Healthcare. This comprehensive book details execution strategies for companies looking to implement a healthcare consumerism solution, and includes topics such as plan design, implementation and migration, vendor management, program administration and employee communications.

The PEBA forum has a long-time reputation for offering high-quality workshops and presentations for compensation, benefits, and general human resource professionals in the Delaware Valley area encompassing Pennsylvania, New Jersey and Delaware.

About SHPS | Carewise Health
SHPS is a leading, independent provider of integrated health solutions that improve personal health and reduce spending. By integrating traditional health management and benefits administration services, SHPS delivers people-centric solutions that empower individuals to make wise healthcare choices. It serves large and mid-sized employers, government agencies, and third-party administrators through the company’s Carewise Health, Landacorp, and SHPS brands. Visit www.carewisehealth.com.

For More Information
LeAnn Ross
Director of Marketing
leann.ross@shps.com

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