Louisville, Ky. and Ann Arbor, Mich. (February 13, 2008) – A new partnership between SHPS, a leading provider of health advocacy and health benefits solutions, and HealthMedia, Inc., the global leader in scalable, web-based behavior change interventions with outcomes, will power the evolution of SHPS’ suite of health management products.

“SHPS will seamlessly integrate HealthMedia's best-in-class health risk assessment (HRA) and online lifestyle management programs in the development and roll-out of its new, proprietary health and wellness programs,” says Krishnan Sastry, SHPS’ executive vice president, strategic development and innovation. “SHPS chose HealthMedia based upon its experience and reputation in the marketplace, as well as our philosophical alignment towards generating positive behavioral change.”

SHPS will utilize HealthMedia’s products including the HealthMedia® Succeed™ HRA, Breathe™ (smoking cessation), Balance™ (weight management), Nourish (nutrition) and Relax™ (stress management) online behavior change interventions. The partnership further extends SHPS’ capabilities to empower consumers with actionable information that results in improved individual health.

“SHPS has witnessed first-hand the capabilities of HealthMedia, based upon its past experience with several of our self-funded clients,” adds Sastry. “We recognized that it was a logical choice for a long-term strategic partnership.”

“SHPS is a company that is highly respected in the healthcare marketplace for its ability to provide effective carve-out healthcare solutions to large, complex organizations,” said Ted Dacko, President and CEO of HealthMedia. “We are excited about this partnership and look forward to working with SHPS to help employers and consumers achieve lasting behavior change that results in improved health and productivity and lower healthcare costs. “

SHPS expects to officially launch its new health and wellness solution in the near future.

About HealthMedia, Inc.
HealthMedia, Inc. is the global leader in scalable behavior change interventions with outcomes. HealthMedia’s proven outcomes increase compliance, reduce medical utilization, and increase productivity— boosting profitability for health plans, employers, pharmaceutical companies, and behavioral health organizations. A fusion of their own unique technology and proven behavioral science, HealthMedia delivers individually tailored behavior change interventions for health and wellness, disease management, behavioral health, and medication compliance. Clients include Kaiser Permanente, UPS, Cleveland Clinic, Johnson & Johnson, GSK, and eight Blue Cross Blue Shield organizations across the United States. HealthMedia partners include APS Healthcare, Corphealth, Health Dialog, Wellsource, and SHPS. For more information visit www.healthmedia.com.

About SHPS | Carewise Health
SHPS is a leading, independent provider of integrated health solutions that improve personal health and reduce spending. By integrating traditional health management and benefits administration services, SHPS delivers people-centric solutions that empower individuals to make wise healthcare choices. It serves large and mid-sized employers, government agencies, and third-party administrators through the company�s Carewise Health, Landacorp, and SHPS brands. Visit www.carewisehealth.com.

For More Information
LeAnn Ross
Director of Marketing
leann.ross@shps.com

(Return to News Releases)